Review: Starbucks VIA Pumpkin Spice Latte

Oct 03

Packet is not for consumption.

Packet is not for consumption.

It’s that time of year again — the time for pumpkin spice everything. Starbucks, the traditional harbinger of fall with its Pumpkin Spice Latte, has taken the opportunity to also expand their VIA instant latte line with a pumpkin spice variety. Since I’ve already reviewed the real PSL, today I’m reviewing the instant version.

First of all, a standard reminder: pumpkin spice does not mean there’s pumpkin in it. Pumpkin spice means the spices you’d put in a pumpkin pie. We’re just too lazy to say pumpkin pie spice.

Like other VIA instant lattes, this one comes in a large single-serving packet, sold in packs of four. The ingredients include the dreaded, vague “natural flavors”, but since it’s instant coffee I don’t really expect any different. You pour the powder into a mug, add boiling water (the instructions say 8 ounces but I say however much it takes to fill your mug) and stir. Bam! Instant pumpkin spice latte.

Your happy sun mug may vary.

Your happy sun mug may vary.

Like the VIA vanilla latte, this is not as good as the “real thing”, made with actual espresso, non-powdered steamed milk, and syrup from a bottle. The pumpkin spice flavor is similar, and if you’re jonesing for pumpkin spice Starbucks and can’t leave the house it would probably tide you over. Also like the VIA vanilla latte, however, the overall taste is still reminiscent of the kind of instant flavored cream/coffee blends you can get in the grocery store, for a considerably higher price.

It’s not a bad drink, and I’ll certainly finish all four packets in the box I bought. And as far as an instant beverage, it’s decent. However, if you need a just-add-water drink that’s much heavier on the pumpkin spice and lighter on the instant taste, you may be better off with the Trader Joe’s Pumpkin Spice Chai. It’s cheaper per drink and in my opinion much more flavorful.

 

  • What: Starbucks VIA Pumpkin Spice Latte
  • Where: Starbucks locations and possibly some grocery stores
  • Verdict: Not bad, but you can probably find something better for cheaper.