I’ve kept an online blog since 2002. When I was younger I’d occasionally try keeping a diary, but I’d always forget about it after a page or two. Something was missing. Then, as an overcaffeinated undergrad in my early 20s, I discovered that LiveJournal had the missing element: an audience.
LJ has the setup that most social networks have now. You have a place to post your own updates and a feed of updates from people you’re following. So even my most boring, inane blog posts — and there were many — were still read by my friends. I had an audience, and it was easy for them to comment on my posts to give me feedback. I had someone to aim my words at.
Today LJ is a quiet place. I haven’t posted there since November 2013. Instead of my LiveJournal I now have this blog, hosted on my own domain and prettied up with WordPress. When I first set it up I made a few posts about mundane personal things like my Thanksgiving preparations. But since then it’s been strictly “business” — and by business* I mean coffee.
Why is that? Several times I’ve decided to go back to posting personal stuff, but each time I’ve run into a wall made up of two questions:
- What should I write about?
- Why should anyone care?
The answer, of course, is that it’s my blog. I can write about whatever I want, and it doesn’t matter if anyone cares.
But even after telling myself that, I hesitate. And I think it’s because I’m back to that missing element: audience. Without the social networking of a service like LiveJournal, and with RSS feeds apparently going the way of the dodo, I can’t shake the feeling that anything I write is just vanishing into the void.
It’s not so much a need for validation (though of course I crave that like anyone else), it’s that without an audience I have trouble finding a voice. I don’t need to write for myself, I know all my mundane personal crap.
That’s why I’ve been able to keep doing coffee posts. There’s a clear goal, obvious content, and I can just look at my Google hits to see what works and what doesn’t. The trick is getting the same sort of feel for my non-coffee stuff.
Well, I won’t learn that trick if I don’t write. I’ve been doing okay for the most part managing a coffee post at least once a week, usually on Fridays. So my goal is to do the same for non-coffee, on what I’m gonna call Personal Thursdays because I like the internal rhyme. Keep an eye on my Twitter for links to new posts, and hopefully I’ll find my voice.
*I use the term business loosely, since I make zero money off it.