Month: August 2014

Learn to drink coffee! Part 1

Believe it or not, this is something that’s come up many times over the past decade and a half. “I want to drink coffee, but I just can’t stand the taste!” “I need caffeine, but coffee tastes gross!” “I don’t like the taste of coffee, what can I drink?” I’ll let y’all in on a little secret: I didn’t used to like coffee either. Couldn’t stand the taste. My early caffeine fixes were all from soda, because I didn’t like tea either. What happened? Well for one thing, I got a job at Starbucks. That training gave me a ton of knowledge about coffee roasting, brewing, and drink recipes, and the time to experiment with different combinations. The first thing I realized was that I’d been doing coffee all wrong. I figured that since I didn’t like coffee, the solution was just to load as much sugar and cream as I could into whatever cheap coffee was handy. Needless to say, the result was less than tasty and didn’t particularly incline me to drink more. If you don’t like something, then buying the cheapest version of it and trying to choke it down is not necessarily going to be productive. Over the years I’ve developed a method for “teaching” people to drink coffee. I can’t guarantee it will work for everyone, but I’ve had good success with it on...

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Pumpkin Spice News

As you may have read on the internet — especially if you’re as coffee-obsessed as I am — the Pumpkin Spice Latte is coming back early this year. Here’s the dates: Official launch is September 2nd. However, through a series of “challenges” on social media, people can “unlock” the PSL at their local Starbucks as early as August 25. The PSL is traditionally a fall drink, which has some people crying foul at the early release. After all, it’s still August and already we have Halloween candy going on sale, and even some Christmas merch appearing in stores. The tendency in retail is to draw out lucrative seasonal sales as long as possible in the hopes of drawing in more money. On the flip side, however, drinks that evoke a certain season might reasonably be marketed during a time when people are preparing for that season. Like the first turning of the leaves (if you live in a place where leaves turn, which I don’t), the PSL could be considered as much a sign that fall is coming, as a sign that fall is actually hear. I think that’s the feeling that Starbucks is trying to get in on — a seasonal drink as a sign that the season is coming soon. Last year, Starbucks realized the social media potential of this drink and pushed it hard on their...

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